Common Thread Collective
CTC is an e-commerce growth & performance marketing agency that works with small to medium-sized D2C brands. I’m a Senior Manager, Creative Strategy who leads content strategy for some amazing beauty and personal care brands.
In my role I define the high-level content strategy for paid social creative: including overseeing ad creation by writing creative briefs, partnering with design and seeing ads through approvals and reporting.
Below you’ll find a selection of some of my favorite ads.
Above are some of my recent Native ads. We are tapping into Meta best practices around Creative Diversification so we experimented with some lo-fi and internet-native looking ads.
Divi is a hair care brand with a Scalp Serum as the hero product. These were some of the first ads I created for the brand—tapping into offer, social proof messaging and customer reviews.
Duke Cannon is a men’s personal care and grooming brand designed for the hardworking man. Aside from being some of my favorite work, these creative treatments explore some of the top performing content styles we’re seeing work on Meta right now.