beauty content strategist

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Occasional thoughts on beauty….

 
Kylie Cosmetics x The Wizard of Oz

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The Beauty of Nostalgia

 

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Turning Content into Conversion - How Beauty Brands Can Win on TikTok

 

Glossier Cloud Paint

Glossier Cloud Paint

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5 Simple Reasons Why Glossier
is a Marketing Genius

 

Supreme x Pat McGrath

Supreme x Pat McGrath

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No One Saw This Coming

 

Glossier “G” Hoodie in Animal Crossing: New Horizons

Glossier “G” Hoodie in Animal Crossing: New Horizons

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Beauty’s Bet on Gaming 🎮

 

Sephora 15% Pledge

Sephora 15% Pledge

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Is a Change Going to Come?

 

Megababe Beach Paint

Megababe Beach Paint

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A Place in the Sun ☀️

 

Coola Sun Silk Drops

Coola Sun Silk Drops

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Out of the Blue (Light)

 

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The Immediate Future for Salons

 

Olive & June nail stickers

Olive & June nail stickers

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Nailing Down the Future 💅🏼

 
 

Cove supplements for migraine preventative treatment

Cove supplements for migraine preventative treatment

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Healthcare, It’s a Lifestyle (Brand)

 

The Melodist by Aesop. A product offering of “domestic formulations that instill a welcome sense of aromatic quietude to all interior spaces.”

The Melodist by Aesop. A product offering of “domestic formulations that instill a welcome sense of aromatic quietude to all interior spaces.”

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No Place Like Home 🏠

 

The Nue Co. Functional Fragrance - This is an anti-stress supplement delivered in the form of a unisex fragrance.

The Nue Co. Functional Fragrance - This is an anti-stress supplement delivered in the form of a unisex fragrance.

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Finding Routine in a Pandemic: Focus & Zen

 

image from @verawandel

image from @verawandel

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Future Beauty Trends Emerging from COVID