Sally Hansen Insta-Dri x Jelly Belly Facebook & Instagram Ads

This campaign celebrated the collaboration between Sally Hansen’s Insta-Dri franchise with iconic candy maker, Jelly Belly. This collection and campaign launched in the spring, coinciding with Easter, one of Jelly Belly’s most popular seasons. This campaign outperformed Facebook benchmarks for ad recall and brand awareness. On Pinterest, CTR was 5.8x higher than benchmark.