Rimmel Stay Matte

The goal of this campaign was to drive consideration and purchase of Rimmel’s Stay Matte Collection at Walmart. I had the opportunity to concept and write the scripts for the videos which were filmed in London. I participated in casting and worked with a producer, art director and a large cast and crew to bring the videos to live. I also wrote all the copy for the paid media campaign which ran on Facebook, Instagram and YouTube.

This was a large campaign that featured 3 distinct stories. Ad copy focused on 2 different personas, across the 3 ad creatives in order to understand how to speak to the Rimmel consumer who shops at Walmart.

Highlights

• Campaign lifted Rimmel’s overall face category (CYTD)

• 98 million impressions, 5 million video views

• Drove best in class lift in product awareness