Rimmel at GenBeauty
Rimmel commissioned my team to create a menu of trending beauty looks that could be re-created at ipsy’s GenBeauty conference. My role was to choose trending makeup looks that could be created with Rimmel’s products. I also worked with an Art Director to determine content output and asset type in order to create optimal and usable visuals for Rimmel. The content lived on iPads at Rimmel’s booth and looks were re-created for festival-goers by makeup artists.
