Brittany Waterson
beauty content strategist

OPI Washington DC

OPI Washington DC

The goal of this campaign was to drive awareness of OPI’s fall Washington DC collection curated by Kerry Washington. I selected images based on Facebook’s creative best practices and wrote copy for 6 link ads and 6 carousel ads.

Highlights

  • 72.7MM impressions and reached 11.8MM women on Facebook and Instagram

  • Campaign drove record worthy results across all three metrics on Facebook (+31 pts lift for recall, +11 pts awareness, +11 pts intent)

  • CPC campaign saw strong performance with an overall CPC of $0.27 and 1.22% CTR which outperformed FB beauty benchmarks ($0.35-$0.55 CPC and .7%-1.2% CTR)

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