beauty content strategist

Miracle Gel

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Miracle Gel

Miracle Gel is Sally Hansen’s ultimate chip-resistant nail polish and their most popular nail color franchise. To continue to drive awareness, consideration and purchase I created visuals across various shoots that help position Miracle Gel as a go-to product for gel-like wear. As a Content Strategist, my role largely focuses on concepting nail looks—with an emphasis on trends, and overall aesthetic.


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Miracle Gel gets a new finish! Introducing the NEW Matte Top Coat—same gel-like long wear with a trendy finish.


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