COVERGIRL Clean Fresh Collection
Introducing COVERGIRL’s new Clean Fresh collection for healthy, natural skin, featuring Lili Reinhart. I supported this campaign launch through content strategy across various touchpoints including paid and organic social, TikTok activation, email marketing, programmatic and enhanced content creation on retailer.com and brand.com.
COVERGIRL Brand Takeover & Hashtag Challenge
COVERGIRL #CleanFreshHype TikTok Hashtag Challenge
COVERGIRL #CleanFreshHype TikTok Hashtag Challenge
Clean Fresh activation on Ulta.com
Beauty Advisor and ‘How To’ video for Clean Fresh
Clean Fresh email